The business world is facing tough competition with the emerging trends and technologies. Every organization needs to maintain their customer strength and monitor their competitors. Marketing strategies and trends have a great importance in the business sector as the final goal of every company is to make profit.
The job profiles vary according to the job titles in the marketing field of business. Some of the job roles include market research analyst, advertising, promotions or marketing manager, sales managers and public relations managers. As the name indicates, marketing research analysts have to investigate about the recent inclinations in the market. They have researched and prepare reports based on the customer surveys and feedbacks.Researches on the techniques used by the competitor companies are examined and changes in the market situations are explored. As media plays a crucial role in the marketing of a product, advertising jobs are in the demand. Advertising managers have to conduct discussions with the clients to know their criteria and about their products and services.
Job prospects are expected to be good for the aspiring candidates who are interested in the marketing sector of the business. A bachelor's degree in business administration with major in marketing is required for the entry level professionals. Candidates with a master's degree or professional certifications may find an edge in the competitive field.
Expected Job Growth:
According to the U.S. Bureau of Labor Statistics the job opportunities for the market research analyst are expected to increase by 41 percent, Marketing Managers by 14 percent, Advertising, Promotions, and Marketing Managers by 14 percent Advertising and Promotions Managers by 13 percent, sales managers by 12 percent and public relations managers by 21 percent from 2010 to 2020.
Products and services delivered by the organizations should be purchased by the customers. But it doesn't mean that marketing is simply the planning of selling the products, it involves creating faith among customers, branding the product and retaining the customers with them.
Degrees Offered: Bachelor's Master's Doctorate/PhD
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